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AI Advertising
With selling fees only ever increasing on Amazon, profitability is always in question - Market Rocket leverage Artificial intelligence (AI) to maximise advertising spend in conjunction with human insight and intuition - Superhuman intelligence.
(Human) Campaign Optimisation
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Build and align using industry leading best practices
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Isolate through competitor and market share analysis high converting targets
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Benchmark and set efficiency targets aligned to client profitability targets
(Human + AI) Targeting
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Find high-converting keyword & product targets
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Add quality targets
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Negate the keywords working against efficiency and profitability targets
(AI) Bidding
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Value-based bidding
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Seasonal aware decision making based on historical sales and/or category performance
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Product price aware decisions
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Marketplace events taken into consideration when utalising budgets
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Inventory aware every minute of every day to makimise return and leverage stock holiding
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Day of the week, time of the day throttling
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