The Pitch | Market Rocket

*We are certified by Amazon to do it

About Us

Market Rocket have 50+ years experience in Amazon as a team, having owned and built accounts with over a £50m run rate globally.

The core objectives of each Market Rocket collaboration is to:

Recover, support, and build brand integrity
Achieve growth with a profitable return on investment

Market Rocket is a proud, accredited, and verified Amazon SPN partner.

50+ Years of experience in a simple equation:

Success (revenue) on amazon is the constant hourly repetition of a simple equation based on the performance of a given ASIN:

(Organic Traffic x Conversion Rate) x Advertising

With the caveat that the timing and order of deployment of every strategy is absolutely critical to profitability.

Our brands dominate Amazon

Success on Amazon

Selling on Amazon is a journey. It requires investment, patience, consistency, and above all, an evolving and clear working strategy.

That strategy can, should, and will evolve as the marketplace is a dynamic and hostile environment. Where any single brand's goal is to either capture or protect market share:

Partnership with Market Rocket will give you:

Full understanding of the [A] Market Size for any given product
Your existing [B] Market Share
A bespoke strategy to increase [B] at a profitable level using [C] + [D] +[E]

The most successful brands on Amazon do not deploy a single strategy at a time, they deploy a strategy for each ASIN appropriate to its market share and market size.

Market Rocket's partner list and results can be simply attributed to its ability to identify and deploy the right strategy, at the right time.

There are 4 core strategies, all of which have a different resource requirements for execution:

Each strategy has a set of components and Market Rockets' ability to grow comes via the execution of its 4 core teams as above.

By Matthew Peck, Market Rocket Founder & CEO

By Mia Briggs, Director of Amazon

Advertising Management

[1/2] It is not the role of an advert to generate a sale - It is the role of an advert to increase additional (non-organic) traffic to a listing

Our advertising team is fully certified and Market Rocket is a member of the Amazon Advertising Partner Network. Wherever the consumer navigates on Amazon, our ads will follow them.

On average, a search on Amazon will present you with 22% of sponsored/advertised real estate - advertising is no longer optional to succeed on Amazon

Our capabilities and services cover all types of advertising, which we deploy appropriate to the strategy in play.

See below for a full breakdown of the services that our Advertising Team perform for our existing clients:

Analysis & Understanding of Profitability Benchmarks

Category Targeting and Ranking Approach

Extensive Keyword Research

Extensive Keyword Reporting

Campaign Audits

Meticulous Amazon PPC Bid Management

Create New Ad Campaigns

Develop Existing Ad Campaigns

Increase Product Page Traffic

Improve Checkout Conversion Rate

Coupons, Promotions, and Deals

By Claire Payne, Advertising Lead

Account Management

The simplicity and uniformity of the Amazon consumer journey is an intentional and industry-leading one. However, when it comes to product configuration and structure, it can be exceptionally difficult for those without experience to understand and leverage the tools and functionality required to succeed.

With its wealth of experience, Market Rockets Account Management team are able to effectively understand and leverage the data behind what makes a simple listing grow:

Turning front end uniformity into bespoke data-driven decisions based on not only performance but also performance relative to competitors and consumer decision making:

See below for a full breakdown of the services that our Account Management Team perform for our existing clients:

Seller/Vendor Central Set-Up

SellerVendor Central Management/Support

Brand Registry Set-Up

FBA & Logistics Configuration

Additional Marketplace(s) Set-Up

Proactive Cost Recovery

Multi-Channel Inventory Planning

1:1 Training

Administering Un-Authorised Sellers

Marketplace Compliance

A10 Optimised Powerful Product Titles

A10 Optimised Precisely Crafted Bullet Points

Information-Rich Product Descriptions

A10 Listing Optimisation Recommendations

A10 Optimised Thorough Backend Search Terms

Basic Translation

Native Translation

Variant Structuring

Listing Merging

Negative Review Appraisal

Negative Review Administration

Product Ranking Analysis

Price Monitoring

Market Share Analysis

Market Size Analysis

Comparative Product Analysis

By Hannah Moloney, Head of Account Management

Creative Management

[2/2] It is the role of the listing configuration/creative to convert traffic to a sale

Creative assets on listings are often the product of subjective opinion and pre-existing creations. However, our team of dedicated in-house designers works in parallel with data.

By analysing competitor performance, existing sales data

See below for a full breakdown of the services that our Creative Team perform for our existing clients:

Hero Imagery

Product Photography

Renderings

Infographics

Lifestyle

A+ Content (Graphical + Content)

A+ Brand Story

Brand Storefront Creation, Management & Optimisation

By Dom Wilson, Creative Lead

SEO Overview

By analysing your competitors, Market Rocket are able to ensure you are 100% A10 optimised and appear in more organic searches

Our Logic

Isolate top-performing organic ASIN’s for product type
Obtain all relevant indexed keywords and phrases (ranked on search volume)
Cross-reference against our own ASIN’s indexing
Obtain a list of non-indexed keywords and phrases for our ASIN
Revise listing content to include high ranking search terms/phrases

Traffic Based SEO Output

Isolate the top searched phrases (not currently indexed on your listings)
Isolate the top searched keywords (depending on search demand and not currently indexed on your listings)
Isolate the best back end search terms

Traffic Based SEO Delivery

Ensure the top search phase is included within the product title
Ensure the other top search phrases exist within the product bullet points
Ensure the top keywords exist within the product title
Ensure the other keywords exist within the product bullet points

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FAQ

What criteria must a brand meet to work with Market Rocket?

You must be the brand owner and have a shelf-stable, ambient product
To access our full services, you must be the brand trademark owner

Which marketplaces do you work on?

We have experience in every global marketplace. In particular:

Do you work with Seller Central and Vendor Central accounts?

Do you launch new brands on Amazon?

Yes. We are also on a beta program with Amazon where we can set up new accounts and gain access to an Amazon account manager for the first 12 months - which is priceless

What am I, the client responsible for?

With membership to our Enterprise Club, all that you are responsible for is:

Physical stock movements
Customer service
VAT/Accountancy reconciliation

What assets should I provide?

All assets should be RGB colour formatted, and either hi-res or optimised for web use:

Logo (EPS)
Fonts (TTF or OTF)
Brand Guidelines (include colours, font & character styles, and use of images & logo)
Icons and Seals (EPS)
Hi-res Images: Products (isolated product on white background) & Lifestyle